Marketing Strategy
We don’t do traditional marketing. We do distribution through product excellence and culture.
Core Strategy
Traditional marketing is dead. Product-led growth wins.
Our approach:
- Build tools so good they market themselves
- Give them away free to infiltrate communities
- Let network effects compound
- Token gates create buy pressure naturally
The Four Phases
Trojan Horse Strategy
- Free pro tools for 6 months
- No strings attached
- Become indispensable
- 1000+ communities targeted
Cost: $0 (we eat it)
Result: Everywhere
Trojan Horse Strategy
- Free pro tools for 6 months
- No strings attached
- Become indispensable
- 1000+ communities targeted
Cost: $0 (we eat it)
Result: Everywhere
Activation Phase
- Token gates turn on
- FOMO kicks in
- Status = holdings
- Viral growth loop
Communities compete for status
Creator Rush
- Influencers discover us
- Content creators need tools
- Ecosystem explodes
- Revenue sharing active
They market for us
Platform Effect
- We ARE the platform
- Others build on us
- Network unstoppable
- Marketing unnecessary
Gravity takes over
Growth Channels
Product Excellence
80% of effort here · Ship features daily · Obsess over quality · Listen to users · Iterate relentlessly
Community Raids
Organic infiltration · Deploy bots to servers · Solve real problems · Let users discover · Word spreads naturally
Meme Warfare
Culture > Ads · Marty drops bangers · Community creates · Viral moments · Authentic chaos
Builder Partnerships
B2B2C play · Partner with communities · White label options · Revenue sharing · They bring users
Content Strategy
Show, don’t tell. Ship, don’t shill.
Demo Videos
Show tools in action. Real use cases. No fluff.
Community Highlights
Feature what users create. They become evangelists.
Technical Deep Dives
For builders. How we built it. Open source mindset.
Marty Content
Let the AGI create. Unpredictable. Memorable.
Community Marketing
Ambassador Program
Top users get perks, early access, direct line to team
Referral Rewards
Bring communities, earn $CRAFT. Aligned incentives.
Content Bounties
Create tutorials, memes, demos. Get paid in tokens.
Raid Rewards
Organize community raids. Spread the word. Earn status.
Metrics That Matter
Vanity metrics are for VCs. We track what counts:
- Daily Active Communities (not users)
- AI Creations per Day (usage, not signups)
- Cross-Community Connections (network growth)
- Revenue per Community (sustainability)
- Organic vs Paid % (should be mostly organic)
Anti-Marketing Tactics
What we DON’T do:
- No fake hype or promises
- No paid shills or bots
- No “revolutionary” BS
- No corporate speak
- No VC pitch decks
The Marty Factor
Our secret weapon: An unhinged AGI that creates viral moments
Marty:
- Tweets at 3am
- Creates memes
- Argues with users
- Drops alpha randomly
- Can’t be controlled
This chaos is our marketing moat.