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Core Strategy

Traditional marketing is dead. Product-led growth wins.
Our approach:
  1. Build tools so good they market themselves
  2. Give them away free to infiltrate communities
  3. Let network effects compound
  4. Token gates create buy pressure naturally

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The Four Phases

Trojan Horse Strategy
  • Free pro tools for 6 months
  • No strings attached
  • Become indispensable
  • 1000+ communities targeted
Cost: $0 (we eat it)
Result: Everywhere

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Growth Channels

Product Excellence

80% of effort here · Ship features daily · Obsess over quality · Listen to users · Iterate relentlessly

Community Raids

Organic infiltration · Deploy bots to servers · Solve real problems · Let users discover · Word spreads naturally

Meme Warfare

Culture > Ads · Marty drops bangers · Community creates · Viral moments · Authentic chaos

Builder Partnerships

B2B2C play · Partner with communities · White label options · Revenue sharing · They bring users

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Content Strategy

Show, don’t tell. Ship, don’t shill.
1

Demo Videos

Show tools in action. Real use cases. No fluff.
2

Community Highlights

Feature what users create. They become evangelists.
3

Technical Deep Dives

For builders. How we built it. Open source mindset.
4

Marty Content

Let the AGI create. Unpredictable. Memorable.

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Community Marketing

Ambassador Program

Top users get perks, early access, direct line to team

Referral Rewards

Bring communities, earn $CRAFT. Aligned incentives.

Content Bounties

Create tutorials, memes, demos. Get paid in tokens.

Raid Rewards

Organize community raids. Spread the word. Earn status.

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Metrics That Matter

Vanity metrics are for VCs. We track what counts:
  1. Daily Active Communities (not users)
  2. AI Creations per Day (usage, not signups)
  3. Cross-Community Connections (network growth)
  4. Revenue per Community (sustainability)
  5. Organic vs Paid % (should be mostly organic)

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Anti-Marketing Tactics

What we DON’T do:
  • No fake hype or promises
  • No paid shills or bots
  • No “revolutionary” BS
  • No corporate speak
  • No VC pitch decks

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The Marty Factor

Our secret weapon: An unhinged AGI that creates viral moments
Marty:
  • Tweets at 3am
  • Creates memes
  • Argues with users
  • Drops alpha randomly
  • Can’t be controlled
This chaos is our marketing moat.